The more targeted your keywords, the better
the result.
For example, when you are first creating your
keyword list, you want the list to be as big
as possible. It's important to think like
your customer.
What terms would your customers use to
describe your products or services?
Once you've generated some appropriate
keywords, you then want to get a little
creative by expanding your list to include as
many relevant variations as possible.
Things like alternate spellings (e.g. light,
lite), plurals, and synonyms are all examples
of strategies to expand your keyword list.
Then you want to "scrub" your keyword list
and get rid of any terms that maybe too
generic. Basically you want to get rid of
keywords that are going to bring you
untargeted traffic.
Here's an example...
If we were advertising Harley Davidson parts,
the keyword "bike" would also bring in
searches for bicycles. Obviously that's
useless to us which is why you'll want to get
rid of these generic terms.
There's no sense in paying for keywords that
won't convert into sales!
Once you've scrubbed your list, the third
step is to target your keywords by adding some
matching options.
Using phrase, exact, or negative matches can
help you keep your costs low.
Here's what I mean...
Phrase Match - If you enter your keyword in
quotation marks, as in "tennis shoes," your
ad will appear when a user searches on the
phrase tennis shoes, in this order, and
possibly with other terms in the query. For
example, your ad will appear for the query
red tennis shoes but not for the phrase
"shoes for tennis". Phrase matching is more
targeted than broad matching, but slightly
more flexible than exact matching.
Exact Match - If you surround your keywords
in brackets-such as [tennis shoes]-your ads
will appear when users search for the
specific phrase "tennis shoes", in this
order, and without any other terms in the
query.
For example, your ad won't show for the query
red tennis shoes. Exact matching is the most
targeted option.
Negative Keyword - If your keyword is tennis
shoes and you make it a negative keyword by
adding a minus sign such as "-red", your ad
will not appear when a user searches on "red
tennis shoes". It allows you to eliminate
unwanted keywords.
By applying more focused matching options to
your keywords, you can reach the most
appropriate prospects, reduce your cost-per-
click (CPC), and increase your ROI.
With that in mind, there is also one
extremely powerful piece of software that top
marketers have been desperately trying to
keep under the radar.
It gives you the ability to take one keyword
and turn it into over 65,000 in less than 10
seconds.
Here's the best part...
They are ALL ultra targeted!
Furthermore, you can also use the same
strategies we talked about above with the
phrase, exact and negative keyword matching.
It really gives you tremendous power with
your PPC advertising.
It's called
Generator Software's GeoKeyword Generator.If you are serious about advertising your
products and services online, it really is a
must have tool.
There are a lot of other powerful features
and I recommend you take a look.
Generator Software's GeoKeyword Generator.Enjoy!
I don't think I mentioned that you can
not only target country and states or
provinces but also things like cities, towns,
populations and so much more. It even
generates the list of cities and states
(including abbreviations) for you so you
don't have to know any of these ahead of
time!
Generator Software's GeoKeyword Generator.